With more and more brands opting to use a video to market their services, producing excellent quality content is crucial. Here are some key ways to make sure that your next promotional video stands out:

Maintain high quality

Although taking videos is simpler than ever, with smartphones offering users a highly accessible way of capturing the world around them, your audience will expect a more professional level from your brand. This is why it’s important to avoid using your webcam or mobile to create content for your business. However, if your budget doesn’t stretch to buying expensive equipment, at the very least you need to invest in quality editing software. If you can afford to spend a little extra, consider aerial filming to really catch the eyes of your audience.

Keep it short

Promotional videos are best kept short and sweet, especially if they’re to be marketed to a digital audience. Attention spans are shortening and few people will stop scrolling for more than thirty seconds to view your video on social media. Make sure that you include all the key details with a snappy script, as you don’t want to run the risk of rambling on for too long.

Make sure you’re on brand

Remember that your promotional video needs to link with the rest of your marketing efforts and brand. Although it might be tempting to do something really different and exciting, it’s best to keep your theme consistent so that your audience doesn’t get confused. This means maintaining colours, logos, and tone of voice across all your channels. To learn more about Summit Imagery’s video and photography packages, get in touch.